Using Instagram as a Writer

instagram-for-writers-cheyanne-young

If you’ve been following me for more than five minutes, you’ll know I’m a huge believer in being a person online. I absolutely can’t stand the mindset of an author marketing themselves in the form of spam on every social media outlet. If someone wants to buy your book, they will. Asking them 10 times a day in the form of a Tweet or post will not make them buy your book. The best way to connect with readers and other writers is simple: be a person. Just a living, breathing, book loving, book writing, person.

The old adage to “just be yourself” works perfectly here. The thing is, your books aren’t you. They’re a product you create and they should be advertised separately. YOU are an author. You have quirks and hobbies and unique skills. You might even have photogenic cats, which is always a plus. You bring a new perspective to everything around you. Let that reflect in your social media account.

Facebook is out. Twitter is becoming a political trash talking message board. Instagram is where the book people are. I’ve talked with a few writer friends and we all agree that Instagram is the most fun you can have in the online book community.

So how do you get the best out of Instagram as a writer?

  • Let your readers see behind-the-scenes. Nothing makes me fangirl more than when my favorite authors post details of their writing lives, snippets of their WIPs, or cute cat photos. Where do you write? What’s your desk look like? Did last night’s casserole inspire a scene in your WIP? Let’s see it.
  • Post Tips and tricks. I’m not the only writer who adopted Victoria Schwab’s using a star-sticker-on-the-calendar-page to mark your writing progress trick. If you have a unique way of laying out your index card plot, post a photo of it. Have a book shelf organizer that’s unique? Post it! Did you finally figure out how to make Word stop correcting already correct grammar? Let us see.
  • Exclusive book stuff. Readers love photos of your first set of ARCs, your cover reveal, the hardback sighting on a bookstore shelf. Anything new about your books should always go up on Instagram first. It gets readers excited and they can spread the word of your new book/deal/cover/etc faster than you can alone.
  • Be a person. This is my favorite one. Post fun and interesting photos of your normal life outside being a writer. This is where your cat photos are necessary. From lattes to silly socks to a rock you found that’s shaped like a heart. These are the posts that separate you from the spam author who only wants to sell books. Trust me, you will sell more books in the long run by making a personal connection with people and from being yourself.
  • Make friends! Interact with other users, both writers and readers. Book bloggers are on Instagram and they’re some of the hardest working most book loving people you’ll ever meet. Comment and like posts and follow people who share your same interests. You’ll make friends in no time.
    • Note: Don’t forget to thank people who post about your book!
  • Share the book love. #Bookstagram is a very big thing right now. It’s the art of arranging books and decorations into taking beautiful, artistic photos. And although I am NOT the least bit talented with photography (sad face), so many book bloggers and readers are! Use Instagram to post photos of your favorite books, your bookshelves, your TBR list. Tag the authors in the pictures you post so they can repost it if they want. Get creative! Nothing makes my day more than seeing a beautiful photo of one of my books on Instagram.
    • Post Reviews. #Bookstagram is a PERFECT way to leave book reviews as well! Since Instagram lets you leave a very long caption for your photos, you can write a review (or copy/paste it from the one you wrote on Goodreads since cell phone typing is annoying) and tag the author. This is a great way to spread the #booklove to your followers.
  • Utilize hashtags! I get about 200% more likes and comments when I use the appropriate hashtags for my book photos. Be sure to click on your favorite ones every so often and like other users’ posts.
    • For authors: #writersofinstagram #authorsofinstagram #WIP #amwriting #amediting #wordcount #writerslife #NaNoWriMo #WritingTip #TeaserTues

    • For sales & book promo: #FreeBooks #ebooks #kindle #Nook (or any other ebook retailer) #KindleUnlimited #NewRelease #CoverReveal #KindleBargains #KindleBargain #BookGiveaway
    • For Young Adult specific: #yalit #IReadYA #YoungAdult #YAbooks #YALitChat #YA
    • For general books or reader posts: #bookgram #bookishfeatures #book #books #bookstagram
      #booknerdigans #bookworm #bookaddict #booknerd #booklover #bookstagramfeatures #booklove #booklovers #bookish #bookswag #bookboyfriend #Bookshelves #Bookshelf #BookPhotography #BookChat #Goodreads #WhatToRead #EpicReads #bibliophile #instabook #instabooksm#igreads #igbooks #reader #amreading #TBR
    • Have your own hashtags! Your author name: #CheyanneYoung, and your books should have one too: #TheBreakupSupportGroup

There you have it. A guide to using Instagram as a writer, and doing it in a way that won’t make you annoying. 🙂 I’d love to hear any more tips and tricks you have in the comments! Until then, if you need me, I’ll be hanging out on Instagram.

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